This season at Cannactiva, winter has inspired us to talk about the four elements. Water, earth, air and fire. The four forces that compose us, that move within and around us, and that in winter seem to ask us for something different: not to resist, but to transform. Like water that learns to become wind in order to cross the desert, this is a season to let go of the form that no longer serves us and to let life pass through.
Winter quiets the noise outside and lights up the one within. The days are short, the nights long, and that intimate space opens up where things, finally, can change. Not by force, but at the rhythm of each element: water that pauses, earth that holds, air that lifts, fire that awakens.
With that inspiration we introduce our winter 2025 collection. We unveil LILITH (Cali Kush) as our new limited-edition CBD flower, alongside a new seasonal gift: Botanic Moods, aromatherapy roll-ons inspired by the four elements. Discover it all!
LILITH (Cali Kush), our new limited-edition CBD flower
Meet LILITH, inspired by the Californian genetics Cali Kush, our new limited-edition CBD flower within the Artist Series collection.
Its aromatic profile is elegant and instantly recognisable within the Kush family: a resinous sweetness woven with a fresh citrus note, soft cheese notes reminiscent of cheesecake, and a spiced background that closes the profile with warmth. With up to 25% CBD, LILITH offers compact, dense, firm buds — deep green, with abundant trichome crystallisation. The wild, sweet essence of Kush, captured in premium format for those who value quality, aroma and character.
The Winter 2025 greeting card
This year, the text on the card is inspired by the four elements and by transformation. That is what winter is: learning to pause, to let yourself evaporate, to discover that the only way to cross what seems impossible is to stop being who you were. Here is the full text:
“You shall not pass through here!” cries the desert. “This is a land of winds, and only by becoming wind will you cross!”
— We’ll see about that! — roars the river without listening, rushing down, euphoric, eager to reach the sea — I come from the top of the mountain, and no one has ever managed to stop me! 🌊
The water, confident at first, pushes and pushes, until it can push no more. There, stagnant, it breaks down and weeps. It is time to rest. 💧
Night falls, the cold sets in, and it begins to freeze. And at last, still, in silence, when nothing was expected anymore, everything began to happen. 🌔
The sun rises. Its rays sing in its ear. Flames of wisdom that melt it, evaporate it, and begin to transform it. 🌞
— Now you can fly. Let the breeze carry you, and the desert you shall cross. 🌬️
That was all it ever was: to pause. ✨
Artistic collaboration with Alicia Carrera
The Winter 2025 greeting card is illustrated by Alicia Carrera, a Galician visual artist based in Berlin. She runs the record label and cultural platform LíO Press, where her twisted, colour-saturated collages have shaped the visual identity of countless music releases. Her work brings together intuition, rhythm and a command of colour rooted in the most avant-garde European graphic tradition.
In this collaboration, her visual language meets the spirit of Cannactiva’s winter: cut-out fragments — leaves, feathers, marbles and ornaments — over a jade green background that brings calm and depth to a composition full of rhythm. There is something natural, something sacred, and a feminine character that gives this flower its name: LILITH. Four elements in a single image: water that flows, earth that holds, air that moves and fire that transforms.
The artwork is also available as a limited-edition Din A2 poster, printed on 170 gsm Woodstock Betulla art paper, as part of the exclusive Cannactiva art collection.
Seasonal gift: Botanic Moods, an aromatherapy roll-on
This winter, with every order at Cannactiva you receive a complimentary Botanic Moods aromatherapy roll-on, crafted with hemp oil and plant essential oils. The four elements turned into fragrances to harmonise body and mind. Water, earth, air and fire, inviting us to flow, to ground, to open and to transform.
A small daily ritual: apply with soft, circular movements on the wrists, temples or neck, and let the aroma do the rest.
It comes in four varieties, one for each element:
- WATER · Flow — Created to flow with calm and balance. Floral notes with a soft resinous base of lavender, chamomile, ylang-ylang, frankincense and hemp. The element of fluidity and emotion: invites you to surrender and follow your intuition.
- EARTH · Ground — Created to ground and connect with what matters, bringing balance. Deep, enveloping notes of cedar, patchouli, vetiver, frankincense and hemp. The element of root and presence: a quiet force that holds.
- AIR · Lift — Created to lift and open the senses, with fresh, light notes of green mandarin, rosemary, palmarosa, juniper and hemp. The element of clarity and expansion: breathing, renewing, widening the gaze.
- FIRE · Awaken — Created to ignite intensity and inner energy. Warm, sweet notes of grapefruit, cinnamon, ginger, black pepper and hemp. The element of impulse and transformation: it lights, ignites and moves.
Winter is to pause, to transform and to start moving again
A season that teaches us that sometimes the only way to keep moving forward is to stop pushing. Like the river on the card: when it can do no more, it surrenders, it freezes, it evaporates… and then, finally, it flies.
Winter is not an ending. It is that fertile silence where what we are transforms into what we are about to be. Water that turns into wind. Earth that cradles the seed. Fire that cooks from within. Air that clears the gaze.
May this winter find you ready to pause, to let yourself be transformed, and to trust that change — even when unseen — is already happening.
We hope you enjoy what we have prepared for you. Thank you for being with us. Happy winter, Cannactivist.
